10 swanger dinge wat Google jou nie sê

Annette de Wet Always Anne Blog Cape Town

Eerstens as jy ‘n verwagtende mamma is – baie geluk! Wat ‘n groot voorreg wat so baie mense as net vanselfsprekend aanvaar.

Ek is tans 21 weke swanger en ek beleef tans ‘n oorvloed van swanger swagger. Dink dis te danke aan my lekker ‘healthy glow,’ al is dit eintlik net ‘n hoop bloed wat te vinnig pomp… I’ll take it.

Hier is 10 dinge van my swangerskap wat ek maar so self self moes uitvind.

1 Almal wil weet of jy opgooi, maar neem nie in ag dat jy nie hoef op te gooi om HEELTYD naar te wees nie. Nee, die samelewing het dadelik minder simpatie en neem aan jou swangerskap is maklik as ‘morning sickness’ nie ‘n ding by jou is nie.

Ek kon byvoorbeeld in my eerste trimester glad nie koffie drink nie – decaf, natuurlik! Dit het my so naar gemaak. Om rou vleis te sien of ruik was nog erger. Ek dink ek het vir 12 weke op pakkies chips, wit brood en pastas sonder souse geleef.

2 Pantyliners is so underrated. Punt.

3 Jy bly moeg, maak nie saak watter raad jy volg nie. Ek is moeg om moeg te wees.

3 Ek groei ‘sidies‘ op my gesig soos ‘n Texas cowboy, maar net aan die linkerkant. My man het so lekker gelag toe ek dit vir hom uitwys en ewe blatant gesê “Jaaaa, kyk, dit maak nog donsies ook!”

Blykbaar maak een van die hormone dat swanger vroue meer hare kan kry op enige plek van haar liggaam soos byvoorbeeld oor haar maag of borste, maar nee, myne is sommer op my gesig haha. Ek is tans in die bebat van om te skeer of nie te skeer nie. Sê nou maar net dit groei dubbel terug? Dis seker okay, daar het al erger goed met my gebeur.

4 Jy kan oefen (praat net met jou dokter oor jou max hart tempo) maar my susters, laat ek jou nou vertel… jy GAAN gewig optel en dit GAAN met jou kop smokkel. Ek verstaan die konsep en embrace my toenemende gewig, maar hel, ek bly mens en vir iemand wat nog altyd sukkel met body dysmorphia – dis ‘n draaglikse mental uitdaging.

Jy spiermassa verminder en word vervang met sagter donsies en dimpels. Blou are soos ‘n spoortrein verskyn daagliks op jou bates en ja hulle word groter, maar nie noodwendig perkier nie.

5 Mense het altyd ‘n opinie en in my geval was die eerste 20 weke se hoof aanmerking: “Maar jy lyk nie swanger nie!” en “Jy dra so klein” en “Dit lyk net soos ‘n period bloat.” Net soos wat aanmerkings oor hoe groot jy word onaanvaarbaar is, is die teenoorgestelde net so onsensitief.

As ‘n mamma van ‘n reënboog-baba is die laaste ding wat ek wil hoor dat ek nie swanger lyk nie. Dit skep aaklige angs oor of my baba nog okay is. So hou jou opinies vir jouself en vertel vir my eerder net hoe AMAZING ek lyk of jy dit bedoel of nie… 98% van julle doen dit in elk geval, so baie dankie.

6 Ek love hoe die samelewing geleer het om eers te vra voor hulle vat. Nie een persoon het al sonder toestemming aan my bump gevat nie. Ek haat drukkies, maar vir een of ander rede is ek okay daarmee as jy aan my magie wil vat. Vra net!

7 Jou man dink jy is ‘n absoluut goddess! 🙂

8 Sommige mans dink dis nog 1980. Ek het ‘n voorval gehad wat ‘n mansmens onaanvaarbare aanmerkings oor my lyf gemaak het en in my gesig gelag het oor die “nat, geswete vark” wat ek binnekort gaan wees. Ek SKAAM MY DOOD as ek jou ma was. Wees beter!

9 Die band tussen jou en jou baba is seker die grootste *magic* wat jy ooit sal ervaar. Ek het dadelik geweet ek is swanger, maar moes 10 dae wag voor ek die bloedtoets kon doen om dit te bevestig. Ek het ook geweet dis ‘n seuntjie. Noem dit ‘mommy gut’ of net wat jy wil.

Ek weet watter oefeninge maak hom gelukkig en watter smake hy die meeste geniet. Ek weet ook wanneer ek hom irriteer en kan voel wanneer hy in sy slaap om draai om nog lekkerder te lê.

10 Laastens, maar dalk die belangrikste: JA, ek mis my middeltjie en om te gaan hardloop. Ek besef ek gaan nooit weer vir ‘n naweek kan inslaap en lui-lui Netflix binge watch of elke Fashion Week bywoon nie, maar WOW, wat ‘n voorreg om ‘n klein mensie in my pensie te mag grootmaak.

En al mag ek nie nou so groot gaan by die gym nie, het ek nog nooit so selfversekerd of mooi gevoel nie. Ek is freaken Wonderwoman en salueer al my die ander Wonderwomen wat mammas is.

Dis tough, maar ons is tougher!

Volg my asseblief op Instagram hierso.

ALWAYS, ANNE

XOXO

10 voordele van vroue met kurwes #FEITE

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Ek wou ‘n blog skryf oor 10 aaklige dinge waarmee vroue met kurwes kan vereenselwig, maar toe maak my man vir my dié lekkerste koffie, nou voel ek nice.

Ja Karen, jou kat is ook nice.

1Beyonce, Wie yonce?

Jy word vergelyk met sterre (haha, jy’s slim as jy hierdie pun gevang het) soos Jennifer Lopez, Beyonce and Kim Kardashian. Komplimente oor Khloe Kardashian en Kylie Jenner tel nie – hulle ‘sterre’ is danksy prosedures. 😉

Um hello, wat is beter as om met die wêreld se moosite vrouens vergelyk te word? Ja, jy mag maar goed voel oor hierdie een – dis hoekom hy nommer een op my lys is.

2 Mense dink jy oefen elke dag.

By een tydskrif waar ek gewerk het, wou die meisies altyd weet hoeveel squats doen ek ‘n dag. Ek het later hoop opgegee en net geantwoord: 100. 100 Squats ‘n dag.

Ek het soveel respek gekry en dis ironies, want ek squat dalk een keer ‘n dag om my skinny jeans, met moeite, oor my einste kurwes te kry.

3 Jy het nie ‘n ekstra kussing by ‘n braai nodig nie

Ek kon nog nooit verstaan hoekom van my vriende (en veral manlief) altyd ‘n ekstra kussing onder hulle moet sit nie…

4 Leggings lyk amazing aan ons

Kenners waarsku om weg te bly van leggings, maar daar is niks wat leggings so mooi vul soos ‘n vrou met kurwes nie. Jy het al daai vrou op die Seepunt Promenade of Durbanville se vrugtemark gesien waar dit lyk of die leggings haar van agter af begin eet, ons het nie daai probleem nie. *Disclaimer: daardie selfde vrou kan ‘n stywe leerbroek dra soos ek nooit sal kan nie, so dis net ‘n skadelose waarneming.

5 Jou foon val nooit in die toilet nie

Thigh gap? Meer soos taai gap.

6 Kurwes doen wonders vir jou liefdeslewe

Hoekom dink jy noem die kenners dit LOVE handles, mense? Sag = sensueel.

7 Die uurglas illusie

As jy daaroor dink, hoe groter jou heupe, hoe kleiner lyk jou middel. Askies, middelkie. ‘KIE’ in Sonja Herholdt pitch. Perfek!

8 Dis maklik om sexy te lyk sonder om te probeer

Ek bedoel hierdie met die grootste respek, want dis moeilik as jy ongewenste fluite kry in die straat, omdat jy geneties anders gebou is, maar tog kan jy dit in jou voordeel gebruik.

Nee Juliana, ek sê nie jy moet suggestief aantrek nie, maar laat jou heupe die praatwerk doen wanneer jy volgende keer ‘n oulike man ontmoet.. of net wil hê jou man moet vanaand die skottelgoed was.

9 Jy lyk nie soos elke vyfde ander vrou met dieselfde Woolies rokkie nie

Dis soveel moeiliker om klere te kry wat pas as soveel winkels in 2020 nog steeds nie klere verkoop wat heup-vriendelik is nie. Daarom moet ons soveel harder shop vir die regte broek of denim. Tog hoef jy nooit daaroor te kommer dat twee ander vrouens in Checkers dieselfde klere as jy gaan dra op ‘n Maandag-middag nie. Okay, waar is die broodrak?

10 Blykbaar is ons kinders slimmer…

Volgens nuwe studies blyk dit dat vrouens met kurwes meer omega-3 vetsuur in hulle liggaams bevat wat noodsaaklik is vir brein ontwikkeling in kinders. Boom!

So, volgende keer as jou selluliteit deur jou Cotton On oefenbroek vir jou loer, loer terug! Want weet jy wat, ek is in my dertigs en ek het beter dinge om met my tyd te doen as om ‘benoude boude’ deur die lewe te gaan.

Spot my, wees jaloers of gee ‘n lelike aanmerking oor my lyf – dis okay, moet dan net nie skynheilig wees en na die tyd bybelversies op Facebook deel nie.

Tot volgende keer,

Always Anne

Volg my asseblief op Instagram HIERSO.

Of HIERSO.

xoxo

Foto: Rezaine Desai Photography

8 mode trends wat my ongelooflik omkrap

So elke nou en dan gooi die mode industrie ons met ‘n vuile.

Hier is agt mode giere wat my laat gril as dit in die oortreffende trap gedoen word, want jy kry iets soos TE ekstra.

1 Ons word bles van al die knippies in ons hare wat alles behalwe doen om jou hare uit jou oë te hou
Ek het van haarknippies en alice bands gehou voor Blair Waldorf dit weer cool gemaak het, maar hoeveel knippies kan op een mens se kop pas? Partykeer wil ek vir mense my kleintyd ballet haargel aanbeveel, want dit lyk of niks anders werk nie en die beste deel is wanneer dele van die knippies oor hulle wangbene kom, want MODE. Mag jy nooit in ‘n elektriese heining vasloop nie, want met al daai staal en metaal in jou hare, dink ek nie jy gaan dit maak nie.
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2 Meisies kla dat daar nie meer hoogtepunte in hul lewe is nie, want al die highlighter sit op hulle gesig 
Om jou gesig te ‘bak’ vir 20 minute is nie meer goed genoeg nie, ons wil blink ook! Die probleem is, en ek is self skuldig, jy weet nie waar om te stop nie en dis okay, ek verstaan. Ek blameer die Kardashians. Dis een ding as ‘n grimeerkunstenaar vir 3 ure jou beste kenmerke uitbring, maar dis ‘n ander ding as jy met ‘n blosser kwas ‘n dun en strepie op jou neus probeer trek in twee minute. My geheim is om wanneer ek in die kar klim, met ‘n sneesdoekie oor my gesig te druk om onnodige produk af te kry. Dit maak mens nogals bang as jy na die tyd na jou sneesdoekie kyk, want nog ‘n gesig kyk vir jou terug.
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3 Crop tops word nog korter
Ek voel dat ontwerpers die woord ‘crop’ te ernstig opvat. Hoeveel keer kan jy iets crop voor dit lyk soos ‘n verlepte haarband? Ek hoop dis ‘n trend wat amper oppad uit is, want ek kan eerlikwaar nie dit werk toe, kerk toe of eintlik enige plek op Google Maps dra nie… tensy ek ‘n mom jean dra wat my bring tot my volgende punt…
 
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4 Mom jeans is terug
Om met jou eerlik te wees, hoekom was mom jeans ooit UIT die mode? Ek moet bieg, ek is eerlikwaar ‘n aanhanger van hierdie vreemde een. Mom jeans is die rede dat ek uiteindelik op die denim trein gespring het, want jy kan jou potlood van die grond af optel sonder dat Vrydagaand se gemorskos by jou naeltjie uitloer. Baie mense hou verby, maar ek lief ‘n paar mom jeans al dra my eie ma nie eers mom jeans nie. Unfriend my, ek sal verstaan.
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5 Om soos ‘n hawelose van die 90’s te lyk kos jou R1000
Moene jouself nederig hou nie – jy weet presies waarvan ek praat. Jy het hulle al in die mall gesien of Uber het hulle al langs jou afgelaai in die straat (hulle ry nooit self nie). Jy was tien ten een al op die punt om vir een van hulle jou laaste R5 te gee en toe besef jy, wag, hierdie persoon se uitrusting kos meer as my tandartsafspraak.
 
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6 Mense plant lettterlik wenkbroue op hulle voorkoppe en hanteer dit soos ‘n boerdery
Jy weet, vir iemand wat met wenkbroue wakker word in die oggend, lig ek hulle net as ek sien hoe lyk party mense se landerye of soos ek dit noem – wiel bande. As jy natuurlike donker wenkbroue soos ek het, bly stil, se dankie en pluk jou unibrow gereeeld. As jy nie het nie, is dit ook mooi. Kleur liggies in met ‘n potlood en gaan aan met jou dag.
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7 Almal loop met ‘n FRIENDS t-hemp rond al weet die jeug nie wat ‘n Rachel is nie.
Die ‘Friends’ hemde is orals. Almal dra dit. Minder kyk dit en nog minder is van plan om dit te begin kyk – Ek blameer Netflix. Waar is die ‘7de Laan’ en ‘Noem my Mevrou At Koster’ hemde’ en ‘Isiding-my-Nou’ hemde? Ondersteun plaaslike name, ons ekonomie kort geld om die Eskom prestasie bonusse te betaal. Jy weet mos.
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8 Tekkies oftewel sneakers is die millenial manier van ‘n spaar plan. Hoe meer pare in jou kas het, hoe groter is jou rykdom. 
Watter hakke? Steek weg, dis soooo 2015 om stiletto’s in jou kas te hé. Ek dra op die oomblik sneakers, maar kan nie verstaan hoe dit ‘n Tinder date heeltemal kan maak of breek in die eerste vyf minute nie. Hulle praat van die ‘sneaker culture’ en kry tot geheime partytjies waar net die cool hawelose kinders genooi word.
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BONUS: Crocs suck (nog steeds)
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Op die ou ende van die dag kan jy doen wat jy wil. Dis jou lewe en jou lyf, Ek was net lus om bietjie te kla.

Annette

XoXo

How I got 100K unique visitors on my website

annette-dewet-magenta-magazine

magenta-logo

I launched Magenta Magazine in September 2017 and just knew that my millennial readers would love the brand as much as I do.

Magenta was launched because we identified the huge potential to launch a female millennial product over Africa as there’s not a lot of resources for African women to get the latest fashion, celeb and lifestyle news.

Under the mentorship of Grant Fredericks, CEO of African News Agency, I’ve managed to create and grew my website from 2890 unique visitors in the first month to over 105 000 visitors per month in less than 5 months.

We’ve also managed to get over 220 000 page views over that one month period – all by working hard and implementing effective online strategies based on research and digital consumer trends.

My motto is ‘CONTENT IS QUEEN’ and quality over quantity will always result in returning visitors and long term results.

Our top 5 countries – Reader Demographics

South Africa                       29.3%

Kenya                                   22.6%

Nigeria                                  16%

Namibia                               10.7%

Ghana                                   7.7%

Magenta readership growth since launch in September 2017

MONTH UB % GROWTH
September 2890 285%
October 11474 297%
November 22199 93.5%
December 36100 62.6%
January 47820 32.5%
February 105250 120%
March 98184 -6.7% (due to regular site crashes and server updates – we had too many readers on our site, so we had to upgrade our server to accommodate the growing website traffic.)

EXAMPLE OF OUR MAGENTA STYLE CATEGORY

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SOCIAL MEDIA

Social media is our biggest traffic source as almost 70% from our readers are directed to Magenta via our social platforms.

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It’s important to stay authentic to your brand. We use our Instagram platform to enhance our brand identity with is fashion forward, youthful and pink.

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With Twitter our strategy is to follow the latest trending topics and post breaking content as it happens. For example we immediately wrote a short online feature when it was announced that Bonang Matheba will be hosting Miss South Africa 2018.

See reaction to our tweet with link to site below:

magenta twitter

Besides using our Facebook Page as a website driving tool, I believe it’s extremely important to engage with your audience and build conversation around relevant topics.

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8 tips to grow your online traffic from my experience:

  • Identify your brand’s USP – Unique Selling Point – and stick to it.
  • Invest in social media advertising. Start off with a small budget and tailor your target audience.
  • Stay up to date with the latest breaking news and produce and upload trending content while it’s still hot and happening.
  • Use visuals to keep your readers longer on your site to lower your bounce rate. Research has shown that you only have four seconds to grab a person’s attention online, so make it worth their while… and data.
  • Invest in a proper SEO strategy by making use of keywords, alt & meta tags, image captions, inbound & outbound links.
  • Use relevant on hashtags to increase your posts on social media.
  • Finally, my golden rule is – if I won’t read it, I’m not posting about it.
  • My CEO told me in the beginning that I need to be ready for the ‘blood, sweat and tears’ moments. All of the above have happened, but if you believe in yourself and your brand, the results WILL show.

I’m not with Magenta anymore due to a promotion to Head of Digital at a Publishing House, but Magenta will always be my ‘baby’ and it served as a great research experiment to show that you can achieve anything you put your mind on.

Go to magentamagazine.co.za for all the latest lifestyle, fashion and celebrity news.

 

 

10 minutes with Miss Universe Demi-Leigh

Demi-Leigh Nel Peters gets real about bad hair days, beauty secrets and preparing for Miss Universe.

Courageous, spontaneous and utterly stylish, Demi-Leigh entered the room wearing a customized Galluzzi e Gini white gown with long sleeves – pure perfection!

Being also a brand ambassador for CHI Hair Care, the official Miss Universe hair sponsor, Demi-Leigh said that getting the opportunity to work with the global brand is extremely exciting and that she cannot wait to see what this year will hold. “Taking good care of my hair is just as important to me as taking good care of my body and soul,” added the new Miss Universe.

On having a strong voice in business…

All my parents are entrepreneurs. I wasn’t allowed to go play at a friend’s house without completing my chores first. Nothing just falls into your lap, you have to work for it.

I was given a wonderful platform being Miss Universe and I really hope to use this platform to be a voice for people who are too scared to speak out.

Preparing for Miss Universe and her biggest motivation.

I had 6 months to prepare for Miss Universe since I was crowned as Miss South Africa.

My half-sister, Franje, is 12 and she was born without a cerebellum. She does not have control to speak, eat or sit up straight. It’s a lot for any family to deal with and my parents love her just as much as they love me.

Franje is my biggest motivator in life and that’s why I do things twice as hard.

It just makes me so sad to see people waste potential and opportunity. There’s so many people that’s too lazy to use it and there’s people that don’t have that opportunity. Winning the Miss Universe title was not only a personal victory but a victory for the whole rainbow nation. I couldn’t be more proud to represent South Africa. I hope this will inspire every single girl with a dream, that with hard work and dedication any dream is reachable!

On meeting Margaret Gardiner (Miss Universe 1978) and social media…

I was Margaret’s guest at the Golden Globes and if I had to compare the two reigns, especially with social media in the picture, there’s a lot more challenges that we have to face.

However I believe that social media is a powerful tool that’s both an opportunity and difficult to deal with, because even Instagram filters are purified. We actually do get pimples and wrinkles under our eyes in real life. Sometimes I have days where I have to wake up at 2am in the morning! It’s so important to rest – thank goodness I’m an easy sleeper.

In the end you have to create time for yourself where you can just be you especially in this industry. I’ve learned to be a bit more selfish and to say no, because you have to take care of yourself first.

CHI Haircare

CHI is really amazing and I love what brand stands for. To be associated with them, is truly amazing and never in my wildest dream had I thought this would happen. I’ve dreamt of always doing a hair commercial, and then it finally happened!

How do you deal with bad hair days?

I usually carry a little box with pins with me, so top knots are my secret weapon for any weather condition. A trick I learned is to use hairspray if you don’t have dry shampoo around and I always carry a hair mask with me, because I get my hair styled daily.

When not on the go, Demi-Leigh likes to treat her hair with the CHI Tea Tree Oil Hair Mask which she says is perfect for reviving your hair on that day off. “Just like our bodies need rest, so does our hair. I put a hair mask on twice a month and walk around with it for a whole day.

To purchase the products used by Demi-Leigh or for more information on CHI, visit http://www.glamit.co.za.

20 things you didn’t know about me

Life is short, tell your story.

Everyone knows that I’m that girl with the bangs chasing my magazine goals with a skinny cappuccino in the one hand and my pink phone in the other, but did you know that I am actually a big chess nerd who hates yoga? BOOM!

Here’s 20 things you didn’t know about me:

If I wasn’t in the magazine industry, I would have been a concert pianist playing classical masterpieces in Austria, Berlin and Paris.

I’m more obsessed with Bach than Bieber. My favourite piano piece to play to date is Bach’s Prelude & Fugue No.2 in C minor.

I was the primary school chess champion in Grade 1 – yes, I even beat the grade sevens and I’m owning that.

I haven’t worn a bikini to the beach since 2009. #workingonthat

People think my kindness is my weakness, but it’s absolutely my biggest strength.

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My grandmother’s full names are Anna Elizabeth and that’s where Annette came from meaning ‘graceful.’

I ‘published’ my first story when I was five years old. It was about a sheep and a fly having a fight, but still… I even illustrated the cover and asked my mom to make photocopies at school.

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I have never not had a fringe – it’s my identity. Anna Wintour has her straight-cut bob. Annette de Wet’s got the bangs!

The first time I saw my ‘now-husband’ in my life was in the doctor’s waiting room. I saw this guy wearing a blue tie and super polished shoes, looked at my mom who was with me at the time and said: “That’s the guy I’m going to marry!”

I have never smoked a cigarette in my life.

I’m obsessed with Jack Parow and I totally turn into a gangster poppie when listening to him.

I’ve ran two half marathons. And I didn’t die.

In University, I compared every guy I dated to Chuck Bass. I once dated a guy only because he looked and talked like Mister Bass. #donotjudge

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I type 80 words per minute and have the certificate to prove it. #NERD

My brows are naturally black, but my hair is light brown. People think I have ombre highlights and tint my brows regularly, but that’s just the way I was born. I’m old school, – when I wake up I already have eyebrows on.

I hate yoga. I don’t do the slay nor namaslay thing. The only downward dog you’ll find me in is on the couch with coffee – milk, two sweeteners.

One of my goals are to start an anti-bullying platform. I was bullied in grade 8 by my so called “BFF” and ended up with no friends. She would leave “You are fat” sticky notes against my cupboards, turned all my friends against me and spread the worst rumours you can image…. It got to a point where I lost all my self confidence and it literally took me 3-4 years before I was my crazy confident self again. I lost out on soooooooooooo much fun in high school, because of one person.

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I am not an avocado person.

I haven’t coloured or put any chemical products like a brazilian in my hair for 3 and a half years. #VirginHairDoCare

And finally, I absolutely love my life!

Always, Anne

xoxo

PHOTOGRAPHY: Rezaine Desai

OUTFIT: Shirt with slogan – Nicci Boutique | Leggings – Woolworths | Boots – Truworths

LOCATION: Arthurs Road, Sea Point

Be a ballerina bae with MRP

All that ballet jazz

I used to do ballet for 5 years when I was younger and I’ll never forget how upset I was when our ballet teacher moved out of town.

Just because I didn’t turn out to be a prima ballerina, doesn’t mean I can’t still look like one.

Meet MRP‘s new dance-inspired PROJECT collection.

“In this limited edition range, mixed fabrics and a muted palette take centre stage, while mesmerising silhouettes capture movement.”

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It was hard to choose (because I’m such a ballet obsessed snob) but here is my top 5 picks from the #MRPXPROJECT.

2. Asymmetrical Tee_R79.99
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3. Strappy Bra Top_R59.99
R59.99

6. Crushed Velour Bodysuit_R79.99
R79.99

10. Bell Sleeve Hoodie_R129.99
R89.99

14. Tie Leggings_R89.99
R129.99

Fashion Editor diary – what my day looks like

If you love what you do, you’ll never work again in your life.

I get asked a lot what a typical day in my life looks like. To be honest, I have no idea! Every day is different depending on if I have a shoot planned, if I have to sit the whole day and write copy, if I have to plan the next feature, maybe a beauty launch or if I’m running around with a ponytail sourcing clothing like a marathon athlete who missed the bus.

But that’s what I love about my job. You never know what’s going to happen next.

Here’s a quick glimpse into yesterday’s diary:

(WARNING – this might come across as extremely boring)

07h00 Wake up with coffee in bed thanks to Instagram Husband

7h15 Respond to work emails and send the latest fashion shoots PDF’s to the PR-brands. PR companies always ask for the PDF’s to show their clients (aka the brands we used in shoots).

7h50 Go for a quick 5 km run

9h00 Go to one of my favourite coffee shops (we don’t have the luxury of wifi at home) to finish two important fashion deadlines. I also receive new beauty copy to proofread so they can send it of to print while writing a post for my personal blog.

10h30 I’m off to the mall to do fashion returns from last week’s Friday magazine cover shoot. Luckily I did a lot of  returns on Sunday evening already (yip, work never stops) so it goes quick. Receive a call that the magazine wants to shoot our Winter Hair Issue cover. Today. TODAY? Yip, I’ve heard right.

Annette de Wet Fashion Editor Always Anne Blog (4)

11h30 Phone make up agencies, hair brands and potential models like a crazy person to put together a cover shoot in two hours. I’m getting hungry… I’m moody #NOTGOOD

12h10 Grab a LOW GI popcorn and Coke Light on my way to another shopping mall to be in time for shooting two hair makeover features

12h35 Arrive 5 minutes late at the  beauty salon to meet the two models. Both are extremely gorgeous with beautiful natural curls. The salon packe out chocolate cookies just for us – how will I be able to resist? I love chocolate cookies.

12h50 We go through the  brief with the hair stylist while the photographer takes the before shots of the two models. I pray we can pull of this extra cover shoot waiting. Thank goodness we found a model on Facebook and she can be here in the next hour.

13h00 The hair makeovers are about to start. The one model is going bronde like Ciara and the other is getting a moisturising treatment. I have to make notes of the entire process and also squeeze in an interview with one of the stylists afterwards.

 

 

always anne fashion shoot

13h30 I quickly go next door at Inglot to meet our hair cover model and she’s beautiful! We go through to the make up brief at Inglot Studio and I know she’s in good hands.

13h45 The photographer and I go location scouting for the cover. There wasn’t time to get permission from the mall, so we’re trying to dodge security. #BADASS

14h00 On the way back to the salon we stop for a quick bite at Subway, but I can’t enjoy the meal, because I keep getting work related calls and have to respond urgent emails.

14h15 Back at the salon and I take more notes before we head off to do the cover shoot.

14h45 The photos are incredible! The model knows what she’s doing and her girlfriend also came to support her. Both of them are Tony, so it’s quite special that I got to meet Tony and Tony.

15h30 I’m beyond excited about the cover photos and we head back to the salon to finish the makeovers. On my way I stop to buy a cold drink and spot my latest magazine cover on the shelves. The feeling is priceless!

17h15 We’re done and I’m very happy with the results. We take the final ‘after photos’ and we have two very happy hair goddesses… yay! There’s nothing more satisfying in my career to know that your model/ client is happy with your work.

 

annette-de-wet-woolworths-fashion-style

17h30 I go to the Woolworths Cafe to finish more work deadlines and start looking for product stills for a fashion DPS (double page spread).

19h00 Instagram husband meets me at the coffee shop with my mom (she came to visit) and tells me it’s time to log off. I’m tired so I listen.

20h00 Finally I get home and have a quick coffee before starting to plan my upcoming fashion editorial. I write all my sourcing letters (you have to get permission before taking clothes from stores) because I want to send it out first thing tomorrow morning.

22h30 It’s bed time and I have my latest Vogue magazines next to my bedside to get inspired for the next shoot… and the next one… and the next one.

Annette-de-Wet-Always-Anne-Vogue

Always, Anne

xoxo

OUTFIT FROM WOOLWORTHS (buy it here)

Cream Sweater R699.00 | Dusty pink hat R299.00 | Sneakers R350.00 | Jeggings R350

LOCATION: Strolla, Sea Point

PHOTOGRAPHER: Rezaine Desai