AFI Fashion Week is just over a month away and I can not wait to get dolled up, show up and see what’s up with the latest local fashion trends fresh of the runway.
Adding to the build up, African Fashion International (AFI) has acquired an online marketplace for art, Wezart which fits perfect with their mission to promote and celebrate African creatives showcasing their work on global stages. #localislekker
This is part of the bigger picture for AFI to become a Digital hub for Africa’s creative industry, with interconnectivity between Fashion, Art and Music.
Started in 2016, Wezart aims to assist artists in Africa to sell their artwork online by creating a virtual gallery, make online sales and track their monthly sales!
The artwork from the online marketplace will be exhibited during AFI Fashion Week in Cape Town, giving exposure to the artists and an opportunity to make sales.
“I will continue working with AFI to reintroduce wezart.co.za to a bigger market and help artists in Africa grow,” says former Managing Director, Sihle Majola.
AFI will formally introduce wezart.co.za during AFI Fashion Week in Cape Town on Wednesday, 11th of March 2020 through an auction that will be hosted at the Cape Town International Convention Centre.
AFI Fashion Week will take place from the 12 – 14 of March 2020
Isn’t it the coolest fact that the African continent boasts the world’s largest millennial population and the fastest-growing middle class? #YAAAS
Creatives and fashion influencers from across Africa will turn up in Cape Town to experience a week-long of fashion festivities from 9 – 13 April.
The Mother City will be spoiled for choice as designers from Ghana, Nigeria, Tanzania, Cameron and Morocco pair up with local favourites such as Maxhosa by Laduma, Imprint and Marianne Fassler.
“Africa has always been a source of inspiration for the rest of the world. Africa can definitely compete with the global brands given the support and an enabling ecosystem, that is what AFI seeks to facilitate.” AFI Founder and CEO, Dr Precious Moloi-Motsepe
International luxury brands have penetrated local markets but lack valid African narratives that speak to distinct sense of style. While the world is investing in appealing to African consumers, home-grown creatives have the responsibility to set the trends.
Emerald green is one of the most elegant colours to wear, but it doesn’t mean you can’t add an edgy twist to make your outfit POP!
What I love most about this colour is the fact that anyone can pull it off as it suits every skin tone.
Accessorise with rose gold jewelry or be fashion forward and add colour blocking pieces or prints like snakeskin to look like the next big Instagram influencer.
If you are aiming for a more classic look, wear a crisp white collar shirt paired with emerald green high-waisted pants – a popular choice to stand out in the workplace.
Hollywood A-listers like Emma Stone, Lupita N’yonga and Blake Lively have all been spotted rocking this luxury shade on the red carpet and local retailers are introducing more emerald green garments in their window displays for winter season.