6 fat shaming myths that should stop

I am not skinny, but I am definitely not fat. And if I was, so what?

My mom and dad blessed me with gorgeous curves, which is also my biggest curse.

In primary school everyone made fun of my booty, but now all those bullies are squatting in the gym to grow one.

I’ve been told that I should get married in a flowy wedding dress, because of my little big hip situation, but then I went and ordered the most figure hugging designer gown and guess what, I looked beautiful AF.

Women with a genetic curvy body have issues that ‘normal size’ or skinny women just never will understand. Or want to understand.

Here’s the 5 biggest fat shaming myths women with curves have to deal with.

1. “But you don’t look like a runner!”

I’ve ran two half marathons and try to get in one 10 kilometre per week. Sometimes I feel depressed and then I don’t exercise for two weeks – sue me.

The amount of people that have questioned my running because of my body shape is shamelessly high. Most people picture a slender athlete with calves for days when they think about a runner, not someone’s whose calve muscle when straight to their thighs.

2. “Don’t worry, we can do it at your pace.”

There’s a lot of hiking trails in Cape Town and people will always tell me that we can do it at my pace. My pace? What do you mean my pace? Just because I have more fat than muscle, does not mean that I am not stronger than you.

Same thing at the gym. You get ‘cute’ girls who does the same ‘cute’ exercises in the gym daily and rarely build muscle, but they never get questioned. I sweat twice as hard in a spinning class, but when  my hips don’t shrink people will give me motivational speeches that I should push harder and harder next time. Bitch, please.

3. “You probably want a bigger size?”

Shopping with someone is the worst. The ‘no booty-army’ will always ask if you would like a size bigger than them. Just because my hip-to-butt-to-hip-to-another-butt ratio is above average, doesn’t mean the rest of my body is as well.

The looks I get when I tell people that I wear a size small top, the disbelief OMG, it’s just too much to handle.

Dear person X, I am a professional stylist, are you? Um, okurrr.

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4. “You are going to fall pregnant so easily.”

I think this is the most offensive one. When you ask them why, they will tell you that skinny girls have more struggles to conceive. Okay, if I don’t count as skinny do you just think that I am fat?

Unless you are a medical professional, please don’t tell me about my future birth journey when so many people of all sizes have issues to conceive. Giving birth is a blessing and my pants size is not going to be the deal breaker, trust me.

5. “Are you on a diet?”

This is now the part where I want to get physical. Curvy ladies, have you ever ordered a salad and then your friends will ask if you if you are on a diet? People always consume when bootyful women order something healthy, they are trying to lose weight.

Okay, so here’s a surprise fact: we actually eat healthy most of the time. I hate greasy foods and alcohol. I avoid white carbs and always snack on carrots and yes, chocolate. Sue me, again.

But I’m not on a diet. Diets are for the birds!

My body is not my only testimony of my healthy lifestyle. I have glowing skin, perfect hair, 100% visual sight, no cholesterol warnings, zero dark circles under my eyes and I’ve never ever had a teeth filling in my life. Why? Because I’m healthy.

6. “How much?”

When a slender woman walks down the street in a skinny jean, little reaction.

When a curvy woman walks down the street in a skinny jean, chaos!

Society still see curvy women in short or tight clothing as ‘easy’ or ‘cheap’ and that annoys the living demons out of me. I rarely wear a bikini to the beach, but in January I felt brave and threw over a second skin dress to cover my lovely lady humps.

A group of men approached me and made sexual comments, which you get used to and learn to ignore over the years, but this time I’ve had enough. I told them my basic human rights and walked straight to the police station. They chose the wrong girl!

Stop judging people based on how God created them. We are all beautiful in our own way. Skinny, curvy, athletic -it doesn’t matter. It’s what is happening on the inside, that is.

Always, Anne

xoxo

 

Old Khaki AW19 is what we want

Old Khaki WOWed me at their recent #OldKhakiAW19 launch channeling retro-sport and modern heritage.

The event took place place at Colourlab in Woodstock where media and influencers gathered together to enjoy Old Khaki’s new Autumn/ Winter collection first hand.

You can expect a fresh new take on urban-adapted wardrobe staples that can take you from inner-city vibes to exploring the Stellenbosch Winelands looking 100 percent Instagram-ready.

The AW19 ladieswear range mixes urban casual with contemporary interpretations of iconic 70s and 80s silhouettes. The season begins with a bold palette of cream, rust and emerald on the heritage front; moving onto navy, grey and ochre with a touch of red in the sporting arena.

Showstopper must-haves

  • Animal print knitwear
  • Furry jackets in bomber silhouettes
  • Branded sweat tops
  • Windowpane check jumpsuits
  • Colour-blocking roll necks

 

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Shall we talk denim?

Alongside the core range of Old Khaki skinny and straight-leg styles, a new collection of silhouettes is ready to take centre stage. The standouts being a pinstripe mom jean and a skinny-fit black dungaree. Denim has gone slightly cleaner for winter, with elevated fabrications adding some lustre to the occasion.

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Scarve it up

As always, the Old Khaki man and woman will have everything they need to round off their looks with daring detail.

Ladies’ scarves have been expanded into a beautiful selection of warm-handle versions in plains, checks and colour-blocking, as well as smaller (90 x 90cm) printed poly squares in everything from floral prints and dots, to plains, checks and stripes – ideal as neckerchiefs or for accessorising handbags or hair. 

Pretty pompoms

Beanies are still a wintertime staple for both men and women, with peaks not far behind. The Old Khaki woman can look forward to a beautiful collection of beanies with plenty of pretty pompoms.

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Bean there, got the beanie

Black leather bags are back…

As for bags, there’s plenty to be excited about. On the ladies’ side, the collection builds on key silhouettes in new colours with touches of sizzle coming through in the round shape, whip-stitched details, as well as the introduction of fabrications such as corduroy and suede in navy, yellow and rust, in the smalls offering. Oh and did we mention the leather belt bag is back? I’m in love with the Lillie Leather Belt Bag, R699 (below).

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The new Old Khaki autumn/winter range will be available in stores and online in April. See more photos from the launch event below.

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Always, Anne

xoxo

Event Photography: Half and Halve Photography

Beyonce’s MUA collabs with W.BEAUTY

Known for beautifying the striking faces of red carpet royalty such as Beyoncé, Priyanka Chopra and Kim Kardashian West, celebrity makeup artist Sir John has joined forces with W.BEAUTY to launch a first for South African retail – a limited edition cosmetics line, titled Volume 1.

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No stranger to South Africa!

I’ve met Sir  John at a former W.BEAUTY event in Canal Walk where he gave us a showstopper makeup masterclass which formed part of a series across the country.

He has also lent his artistic hand to various Woolworths campaigns and events, including collaborating with artists backstage at Woolworths’ Style By SA runway show at SA Fashion Week.

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“Having developed a strong working relationship with Sir John over the past few years, collaborating on a bespoke product line with the makeup maestro was a natural next step,” says Head of Brand Communication for Fashion, Beauty, Home and International, Shaheda Sayed.

“The limited edition makeup range marks an important step for South African retail as it is the first time that a popular South African retailer has worked closely with a well-known international authority to produce a makeup collection that has been created to effortlessly illuminate South African women’s naturally sun kissed skin.”

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W.BEAUTY’s long-standing reputation as experts in creating innovative and ethical beauty formulations, coupled with Sir John’s creativity and deep understanding of makeup artistry, makes for a game-changing collaboration.

“It’s been an absolute dream working on this collaboration with the W.BEAUTY team. It has been been inspiring and life changing. 

Although he serves as the Creative Director and Consultant for various beauty houses, Volume 1 will be the makeup master’s very first signature makeup range for South Africa, and thus required him to take a hands-on approach.

“I was involved from beginning to end. From the very first product sketches, to the name, the packaging, the symbolism and the product intrinsics. It was very important to me that Volume 1 reflects who I am as an artist, and that it delivers the quality associated with the W.BEAUTY brand,” explains Sir John.

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The cruelty-free and vegan-friendly curated collection will be W.BEAUTY’s first international product collaboration, and will consist of a highlighter stick, and an eyeshadow palette created to give any beauty lover the perfect red carpet eye. A rich and creamy, hydrating lipstick, bold liquid eyeshadows, metallic nail lacquers, and a shimmering highlighter compact completes what will be this season’s most talked about makeup line.

Volume 1, a limited edition makeup collection by W.BEAUTY and Sir John, will be sold exclusively at selected Woolworths stores and can also be purchased on the Woolworths website and app iDivisions at Woolworths.

Always, Anne

xoxo

*Issued By: Conversation Capital on behalf of Woolworths

Mojo Market’s Mussel Monger & Oyster Bar

But first, what did the one oyster say to the other oyster? Nice mussels!

The Mussel Monger & Oyster Bar spiced up their store at the Mojo Market in Sea Point.

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One of my favourite spots in Sea Point is the local Mojo Market. From their famous pulled pork to their signature pizzas and the live music happening daily – you can never go wrong.

Recently, The Mussel Monger & Oyster Bar renovated and expanded their trendy space at the market which is open seven days a week from 10:30am to 10pm, catering to all the seafoodies in the Mother City.

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But let’s talk about the owner for a sec. What a cool and inspiring guy… Kyle Dods has sold over 400 000 oysters and over 20 tons of mussels to date.  Imagine when he reaches the half million mark! #MORECELEBRATIONS

Lekker West Coast vibes

Sourced from Saldanha Bay, the freshly farmed produce gets its uniqueness from the quality of water in the region and is known for some of the world’s best oysters and mussels. “We supply Capetonians with some the best produce in the world and it is time for all to know this,” says Kyle. Fact.

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Kyle sources directly from key ocean farm partnerships in the West Coast town of Saldanha Bay, where 90% of all oysters and 100% of all mussels in the country, are sourced.

Ummm, so what makes them extra special?

Their oysters are stored in a huge submersible tank, which pumps sea water through so that the oysters are filtering themselves right until they are shucked and served. Every morning the mussels and oysters are harvested and delivered to the outlets, daily.

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Size matters

Kyle also insists on serving large oysters, which are ‘plump, meaty, sweet and a delicious mouthful’ with very little fuss.

“There’s truly nothing like cracking open an oyster, seeing the sea water burst out of it, and enjoying it, the way nature intended.”  Kyle, owner

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Follow The Mussel Monger & Oyster Bar on INSTAGRAM for more offers and specials.

Always, Anne

xoxo

 

 

How I got 100K unique visitors on my website

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I launched Magenta Magazine in September 2017 and just knew that my millennial readers would love the brand as much as I do.

Magenta was launched because we identified the huge potential to launch a female millennial product over Africa as there’s not a lot of resources for African women to get the latest fashion, celeb and lifestyle news.

Under the mentorship of Grant Fredericks, CEO of African News Agency, I’ve managed to create and grew my website from 2890 unique visitors in the first month to over 105 000 visitors per month in less than 5 months.

We’ve also managed to get over 220 000 page views over that one month period – all by working hard and implementing effective online strategies based on research and digital consumer trends.

My motto is ‘CONTENT IS QUEEN’ and quality over quantity will always result in returning visitors and long term results.

Our top 5 countries – Reader Demographics

South Africa                       29.3%

Kenya                                   22.6%

Nigeria                                  16%

Namibia                               10.7%

Ghana                                   7.7%

Magenta readership growth since launch in September 2017

MONTH UB % GROWTH
September 2890 285%
October 11474 297%
November 22199 93.5%
December 36100 62.6%
January 47820 32.5%
February 105250 120%
March 98184 -6.7% (due to regular site crashes and server updates – we had too many readers on our site, so we had to upgrade our server to accommodate the growing website traffic.)

EXAMPLE OF OUR MAGENTA STYLE CATEGORY

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SOCIAL MEDIA

Social media is our biggest traffic source as almost 70% from our readers are directed to Magenta via our social platforms.

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It’s important to stay authentic to your brand. We use our Instagram platform to enhance our brand identity with is fashion forward, youthful and pink.

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With Twitter our strategy is to follow the latest trending topics and post breaking content as it happens. For example we immediately wrote a short online feature when it was announced that Bonang Matheba will be hosting Miss South Africa 2018.

See reaction to our tweet with link to site below:

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Besides using our Facebook Page as a website driving tool, I believe it’s extremely important to engage with your audience and build conversation around relevant topics.

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8 tips to grow your online traffic from my experience:

  • Identify your brand’s USP – Unique Selling Point – and stick to it.
  • Invest in social media advertising. Start off with a small budget and tailor your target audience.
  • Stay up to date with the latest breaking news and produce and upload trending content while it’s still hot and happening.
  • Use visuals to keep your readers longer on your site to lower your bounce rate. Research has shown that you only have four seconds to grab a person’s attention online, so make it worth their while… and data.
  • Invest in a proper SEO strategy by making use of keywords, alt & meta tags, image captions, inbound & outbound links.
  • Use relevant on hashtags to increase your posts on social media.
  • Finally, my golden rule is – if I won’t read it, I’m not posting about it.
  • My CEO told me in the beginning that I need to be ready for the ‘blood, sweat and tears’ moments. All of the above have happened, but if you believe in yourself and your brand, the results WILL show.

I’m not with Magenta anymore due to a promotion to Head of Digital at a Publishing House, but Magenta will always be my ‘baby’ and it served as a great research experiment to show that you can achieve anything you put your mind on.

Go to magentamagazine.co.za for all the latest lifestyle, fashion and celebrity news.

 

 

20 things you didn’t know about me

Life is short, tell your story.

Everyone knows that I’m that girl with the bangs chasing my magazine goals with a skinny cappuccino in the one hand and my pink phone in the other, but did you know that I am actually a big chess nerd who hates yoga? BOOM!

Here’s 20 things you didn’t know about me:

If I wasn’t in the magazine industry, I would have been a concert pianist playing classical masterpieces in Austria, Berlin and Paris.

I’m more obsessed with Bach than Bieber. My favourite piano piece to play to date is Bach’s Prelude & Fugue No.2 in C minor.

I was the primary school chess champion in Grade 1 – yes, I even beat the grade sevens and I’m owning that.

I haven’t worn a bikini to the beach since 2009. #workingonthat

People think my kindness is my weakness, but it’s absolutely my biggest strength.

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My grandmother’s full names are Anna Elizabeth and that’s where Annette came from meaning ‘graceful.’

I ‘published’ my first story when I was five years old. It was about a sheep and a fly having a fight, but still… I even illustrated the cover and asked my mom to make photocopies at school.

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I have never not had a fringe – it’s my identity. Anna Wintour has her straight-cut bob. Annette de Wet’s got the bangs!

The first time I saw my ‘now-husband’ in my life was in the doctor’s waiting room. I saw this guy wearing a blue tie and super polished shoes, looked at my mom who was with me at the time and said: “That’s the guy I’m going to marry!”

I have never smoked a cigarette in my life.

I’m obsessed with Jack Parow and I totally turn into a gangster poppie when listening to him.

I’ve ran two half marathons. And I didn’t die.

In University, I compared every guy I dated to Chuck Bass. I once dated a guy only because he looked and talked like Mister Bass. #donotjudge

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I type 80 words per minute and have the certificate to prove it. #NERD

My brows are naturally black, but my hair is light brown. People think I have ombre highlights and tint my brows regularly, but that’s just the way I was born. I’m old school, – when I wake up I already have eyebrows on.

I hate yoga. I don’t do the slay nor namaslay thing. The only downward dog you’ll find me in is on the couch with coffee – milk, two sweeteners.

One of my goals are to start an anti-bullying platform. I was bullied in grade 8 by my so called “BFF” and ended up with no friends. She would leave “You are fat” sticky notes against my cupboards, turned all my friends against me and spread the worst rumours you can image…. It got to a point where I lost all my self confidence and it literally took me 3-4 years before I was my crazy confident self again. I lost out on soooooooooooo much fun in high school, because of one person.

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I am not an avocado person.

I haven’t coloured or put any chemical products like a brazilian in my hair for 3 and a half years. #VirginHairDoCare

And finally, I absolutely love my life!

Always, Anne

xoxo

PHOTOGRAPHY: Rezaine Desai

OUTFIT: Shirt with slogan – Nicci Boutique | Leggings – Woolworths | Boots – Truworths

LOCATION: Arthurs Road, Sea Point

12 Sex & the City quotes I love

Closet like Carrie and Money like Big!

Like Carrie Bradshaw I live, eat and breath fashion and both of us can’t wear white without spilling…

Fortunately, like Carrie, I also found my Mr. Big and our love is (sorry for the pun) BIG!

I collaborated with 3 bloggers and we did a city themed fashion shoot captured by Roam Free Photography. This has been such an exciting shoot as I got to experience 3 powerful women showing their inner confidence and also their support for other inspiring women with goals and dreams.

ENJOY!

Always, Anne

xoxo

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1 ‘Do any of you have a completely unremarkable friend or maybe a houseplant I could go to dinner with on Saturday night?’ Miranda

2 ‘I will never be the woman with the perfect hair, who can wear white and not spill on it.’ Carrie

3 ‘Don’t play hard to get with a man who’s hard to get.’ Samantha

FOLLOW ROAM FREE PHOTOGRAPHY NOW

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4 ‘I couldn’t understand a word she was saying, but I felt I had in my possession all the Italian I’d ever need to know: Dolce, Dolce, Dolce.’ Carrie

5 ‘They say nothing lasts forever; dreams change, trends come and go, but friendships never go out of style.’ Carrie

6 ‘We keep dresses we’ll never wear again, but we throw away our ex-boyfriends.’ Samantha

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7 ‘Could you please not use the F-word in Vera Wang?’ Charlotte

8 ‘I feel the same way about being a bridesmaid as you feel about Botox. Painful and unnecessary.’ Samantha

9 ‘I like my money where I can see it – hanging in my closet.’ Carrie

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10 ‘Abso-f*cking-lutely.’ Mr Big

11 ‘Maybe all men are a drug. Sometimes they bring you down and sometimes, like now, they get you so high.’ Carrie

12 ‘I’m looking for love. Real love. Ridiculous, inconvenient, consuming, can’t-live-without-each-other love.’ Carrie

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PHOTOS: Roam Free Photography

LOCATION: Cape Town, CBD

MY DRESS: ZARA

MODELS/ BLOGGERS:

  • Crisna Coetzee
  • Hanli van der Spuy
  • Roelien Havenga

In Retrospect

Stop. Think. Repeat.

“Her heart was a secret garden and the walls very high”. William Goldman

Life is busy but that’s just life. Sometimes you have to take three steps back and just appreciate the one you have. You don’t need a yoga retreat in India to do get some retrospect over your current situation.

I personally love to wander around the city streets with a skinny cappuccino and just forget about everything that’s going on in my life. Other times going to the gym or staying in bed with a new book or fashion magazine does the trick. And if all else fail… cheesecake! (another guilty pleasure)

So Today – Get out there, find your ‘sanctuary’ and never ever get so caught up in life that you forget to live.

Always, Anne

xx

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Follow me on Instagram.

PHOTOS: Michelle Lategan Photography

CLOTHING: Pink Bomber Jacket, Merwe Mode available at CONVOY

MAKE UP: La’eeqa Yunus (Celebrity MUA/MUA lecturer)