How I got 100K unique visitors on my website



I launched Magenta Magazine in September 2017 and just knew that my millennial readers would love the brand as much as I do.

Magenta was launched because we identified the huge potential to launch a female millennial product over Africa as there’s not a lot of resources for African women to get the latest fashion, celeb and lifestyle news.

Under the mentorship of Grant Fredericks, CEO of African News Agency, I’ve managed to create and grew my website from 2890 unique visitors in the first month to over 105 000 visitors per month in less than 5 months.

We’ve also managed to get over 220 000 page views over that one month period – all by working hard and implementing effective online strategies based on research and digital consumer trends.

My motto is ‘CONTENT IS QUEEN’ and quality over quantity will always result in returning visitors and long term results.

Our top 5 countries – Reader Demographics

South Africa                       29.3%

Kenya                                   22.6%

Nigeria                                  16%

Namibia                               10.7%

Ghana                                   7.7%

Magenta readership growth since launch in September 2017

September 2890 285%
October 11474 297%
November 22199 93.5%
December 36100 62.6%
January 47820 32.5%
February 105250 120%
March 98184 -6.7% (due to regular site crashes and server updates – we had too many readers on our site, so we had to upgrade our server to accommodate the growing website traffic.)




Social media is our biggest traffic source as almost 70% from our readers are directed to Magenta via our social platforms.

top channels

It’s important to stay authentic to your brand. We use our Instagram platform to enhance our brand identity with is fashion forward, youthful and pink.

magenta insta

With Twitter our strategy is to follow the latest trending topics and post breaking content as it happens. For example we immediately wrote a short online feature when it was announced that Bonang Matheba will be hosting Miss South Africa 2018.

See reaction to our tweet with link to site below:

magenta twitter

Besides using our Facebook Page as a website driving tool, I believe it’s extremely important to engage with your audience and build conversation around relevant topics.

meg gb

8 tips to grow your online traffic from my experience:

  • Identify your brand’s USP – Unique Selling Point – and stick to it.
  • Invest in social media advertising. Start off with a small budget and tailor your target audience.
  • Stay up to date with the latest breaking news and produce and upload trending content while it’s still hot and happening.
  • Use visuals to keep your readers longer on your site to lower your bounce rate. Research has shown that you only have four seconds to grab a person’s attention online, so make it worth their while… and data.
  • Invest in a proper SEO strategy by making use of keywords, alt & meta tags, image captions, inbound & outbound links.
  • Use relevant on hashtags to increase your posts on social media.
  • Finally, my golden rule is – if I won’t read it, I’m not posting about it.
  • My CEO told me in the beginning that I need to be ready for the ‘blood, sweat and tears’ moments. All of the above have happened, but if you believe in yourself and your brand, the results WILL show.

I’m not with Magenta anymore due to a promotion to Head of Digital at a Publishing House, but Magenta will always be my ‘baby’ and it served as a great research experiment to show that you can achieve anything you put your mind on.

Go to for all the latest lifestyle, fashion and celebrity news.



20 things you didn’t know about me

Life is short, tell your story.

Everyone knows that I’m that girl with the bangs chasing my magazine goals with a skinny cappuccino in the one hand and my pink phone in the other, but did you know that I am actually a big chess nerd who hates yoga? BOOM!

Here’s 20 things you didn’t know about me:

If I wasn’t in the magazine industry, I would have been a concert pianist playing classical masterpieces in Austria, Berlin and Paris.

I’m more obsessed with Bach than Bieber. My favourite piano piece to play to date is Bach’s Prelude & Fugue No.2 in C minor.

I was the primary school chess champion in Grade 1 – yes, I even beat the grade sevens and I’m owning that.

I haven’t worn a bikini to the beach since 2009. #workingonthat

People think my kindness is my weakness, but it’s absolutely my biggest strength.


My grandmother’s full names are Anna Elizabeth and that’s where Annette came from meaning ‘graceful.’

I ‘published’ my first story when I was five years old. It was about a sheep and a fly having a fight, but still… I even illustrated the cover and asked my mom to make photocopies at school.


I have never not had a fringe – it’s my identity. Anna Wintour has her straight-cut bob. Annette de Wet’s got the bangs!

The first time I saw my ‘now-husband’ in my life was in the doctor’s waiting room. I saw this guy wearing a blue tie and super polished shoes, looked at my mom who was with me at the time and said: “That’s the guy I’m going to marry!”

I have never smoked a cigarette in my life.

I’m obsessed with Jack Parow and I totally turn into a gangster poppie when listening to him.

I’ve ran two half marathons. And I didn’t die.

In University, I compared every guy I dated to Chuck Bass. I once dated a guy only because he looked and talked like Mister Bass. #donotjudge


I type 80 words per minute and have the certificate to prove it. #NERD

My brows are naturally black, but my hair is light brown. People think I have ombre highlights and tint my brows regularly, but that’s just the way I was born. I’m old school, – when I wake up I already have eyebrows on.

I hate yoga. I don’t do the slay nor namaslay thing. The only downward dog you’ll find me in is on the couch with coffee – milk, two sweeteners.

One of my goals are to start an anti-bullying platform. I was bullied in grade 8 by my so called “BFF” and ended up with no friends. She would leave “You are fat” sticky notes against my cupboards, turned all my friends against me and spread the worst rumours you can image…. It got to a point where I lost all my self confidence and it literally took me 3-4 years before I was my crazy confident self again. I lost out on soooooooooooo much fun in high school, because of one person.


I am not an avocado person.

I haven’t coloured or put any chemical products like a brazilian in my hair for 3 and a half years. #VirginHairDoCare

And finally, I absolutely love my life!

Always, Anne


PHOTOGRAPHY: Rezaine Desai

OUTFIT: Shirt with slogan – Nicci Boutique | Leggings – Woolworths | Boots – Truworths

LOCATION: Arthurs Road, Sea Point

12 Sex & the City quotes I love

Closet like Carrie and Money like Big!

Like Carrie Bradshaw I live, eat and breath fashion and both of us can’t wear white without spilling…

Fortunately, like Carrie, I also found my Mr. Big and our love is (sorry for the pun) BIG!

I collaborated with 3 bloggers and we did a city themed fashion shoot captured by Roam Free Photography. This has been such an exciting shoot as I got to experience 3 powerful women showing their inner confidence and also their support for other inspiring women with goals and dreams.


Always, Anne



1 ‘Do any of you have a completely unremarkable friend or maybe a houseplant I could go to dinner with on Saturday night?’ Miranda

2 ‘I will never be the woman with the perfect hair, who can wear white and not spill on it.’ Carrie

3 ‘Don’t play hard to get with a man who’s hard to get.’ Samantha



4 ‘I couldn’t understand a word she was saying, but I felt I had in my possession all the Italian I’d ever need to know: Dolce, Dolce, Dolce.’ Carrie

5 ‘They say nothing lasts forever; dreams change, trends come and go, but friendships never go out of style.’ Carrie

6 ‘We keep dresses we’ll never wear again, but we throw away our ex-boyfriends.’ Samantha


7 ‘Could you please not use the F-word in Vera Wang?’ Charlotte

8 ‘I feel the same way about being a bridesmaid as you feel about Botox. Painful and unnecessary.’ Samantha

9 ‘I like my money where I can see it – hanging in my closet.’ Carrie


10 ‘Abso-f*cking-lutely.’ Mr Big

11 ‘Maybe all men are a drug. Sometimes they bring you down and sometimes, like now, they get you so high.’ Carrie

12 ‘I’m looking for love. Real love. Ridiculous, inconvenient, consuming, can’t-live-without-each-other love.’ Carrie


PHOTOS: Roam Free Photography




  • Crisna Coetzee
  • Hanli van der Spuy
  • Roelien Havenga

In Retrospect

Stop. Think. Repeat.

“Her heart was a secret garden and the walls very high”. William Goldman

Life is busy but that’s just life. Sometimes you have to take three steps back and just appreciate the one you have. You don’t need a yoga retreat in India to do get some retrospect over your current situation.

I personally love to wander around the city streets with a skinny cappuccino and just forget about everything that’s going on in my life. Other times going to the gym or staying in bed with a new book or fashion magazine does the trick. And if all else fail… cheesecake! (another guilty pleasure)

So Today – Get out there, find your ‘sanctuary’ and never ever get so caught up in life that you forget to live.

Always, Anne



Annette 12 June Look 4 (5 of 8)

Annette 12 June Look 4 (3 of 8)

Annette 12 June Look 4 (4 of 8)
Annette 12 June Look 4 (8 of 8)

Follow me on Instagram.

PHOTOS: Michelle Lategan Photography

CLOTHING: Pink Bomber Jacket, Merwe Mode available at CONVOY

MAKE UP: La’eeqa Yunus (Celebrity MUA/MUA lecturer)