You can now shop Viva La Diva in SA

viva la diva make up alwaysanne blog

Viva La Diva is an all Swedish make-up brand born in Stockholm. Their vegan friendly products are not tested on animals and that sealed the deal right there and then for me. #CRUELTYFREE

Professional South African makeup artist Sian Bianca Moss, has been working with the international brand for years. She fell in love with the quality and ethos of the family-owned brand from Stockholm and without hesitation, decided to bring it into the country. Sian did my hair and make up for a magazine shoot about two years ago and can I just add – I looked really  hawt,

sian moss

 

Viva La Diva appeals to those who dare to show off, display their personality, speak their mind and walk their own way in life – that it is the only way to be truly fabulous. The brand strives to offer a balance between good quality and affordable price tags, while being conscious of the environment. All products are vegan safe, contain no animal derived ingredients and developed without testing on animals; making it cruelty-free.

 

You just want to do an Instagram flat lay of all the pretty palettes, but the shades and colours are amazing and cater for all skin tones. Here’s some of my summer holiday must-haves.

 

ZANZIBAR GLOW MUD HIGHLIGHTER PALETTE (R255)

ZANZIBAR GLOW MUD HIGHLIGHTER PALETTE

SUPERLICIOUS LIPGLOSS ‘AFTERBEACH (R110)

Diva Brows Palette (R310.00)

 

annette de wet

DIVA BROWS PALETTE R310.00

 

The extensive range of products includes (but is not limited to) Foundation, Concealer, Powders, Contour & Highlighting Pallets, Blushers & Bronzers, Eyeliners, Eyeshadows, Lipstick, Lip Gloss, and is available online from www.vivaladiva.co.za. See more images from the beauty launch below.

viva la diva

viva la diva

viva la diva

viva la diva

 

Congrats Sian!

Always, Anne

 

xoxo

Beyonce’s MUA collabs with W.BEAUTY

Known for beautifying the striking faces of red carpet royalty such as Beyoncé, Priyanka Chopra and Kim Kardashian West, celebrity makeup artist Sir John has joined forces with W.BEAUTY to launch a first for South African retail – a limited edition cosmetics line, titled Volume 1.

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No stranger to South Africa!

I’ve met Sir  John at a former W.BEAUTY event in Canal Walk where he gave us a showstopper makeup masterclass which formed part of a series across the country.

He has also lent his artistic hand to various Woolworths campaigns and events, including collaborating with artists backstage at Woolworths’ Style By SA runway show at SA Fashion Week.

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“Having developed a strong working relationship with Sir John over the past few years, collaborating on a bespoke product line with the makeup maestro was a natural next step,” says Head of Brand Communication for Fashion, Beauty, Home and International, Shaheda Sayed.

“The limited edition makeup range marks an important step for South African retail as it is the first time that a popular South African retailer has worked closely with a well-known international authority to produce a makeup collection that has been created to effortlessly illuminate South African women’s naturally sun kissed skin.”

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W.BEAUTY’s long-standing reputation as experts in creating innovative and ethical beauty formulations, coupled with Sir John’s creativity and deep understanding of makeup artistry, makes for a game-changing collaboration.

“It’s been an absolute dream working on this collaboration with the W.BEAUTY team. It has been been inspiring and life changing. 

Although he serves as the Creative Director and Consultant for various beauty houses, Volume 1 will be the makeup master’s very first signature makeup range for South Africa, and thus required him to take a hands-on approach.

“I was involved from beginning to end. From the very first product sketches, to the name, the packaging, the symbolism and the product intrinsics. It was very important to me that Volume 1 reflects who I am as an artist, and that it delivers the quality associated with the W.BEAUTY brand,” explains Sir John.

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The cruelty-free and vegan-friendly curated collection will be W.BEAUTY’s first international product collaboration, and will consist of a highlighter stick, and an eyeshadow palette created to give any beauty lover the perfect red carpet eye. A rich and creamy, hydrating lipstick, bold liquid eyeshadows, metallic nail lacquers, and a shimmering highlighter compact completes what will be this season’s most talked about makeup line.

Volume 1, a limited edition makeup collection by W.BEAUTY and Sir John, will be sold exclusively at selected Woolworths stores and can also be purchased on the Woolworths website and app iDivisions at Woolworths.

Always, Anne

xoxo

*Issued By: Conversation Capital on behalf of Woolworths